Sony Alpha A7 IV 28-70mm Kit

Description

Higher resolution, better color reproduction

The new 33‑MP1 image sensor and processing engine raise the bar for image quality In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony’s original image technology, for improvements that go beyond mere numbers. Experience new levels of color gradation and detail rendering, as well as soft, natural-looking human skin textures.

Beautiful images with reduced noise

Building on the capabilities of the back-illuminated image sensor the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture, even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).

5-axis optical image stabilization

Up to 5.5-step shutter-speed compensation from the in-body stabilization unit

The α7 IV’s high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the high-resolution performance of the camera’s 33.0‑MP image sensor.

Sony’s flash units coordinate with the camera’s face-detection system

Sony’s latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones. Precise white-balance synchronization and P-TTL metering, at up to the “Hi” level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.

Fast Hybrid AF, evolved

The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy, and tracking performance. With Sony’s 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.

Sony’s smart AI-based Real-time Tracking

Sony’s unique subject recognition algorithm uses color, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time. AI is used to detect and track the eyes and face of the subject (human, animal, or bird) with extremely high precision. Just select the subject to track, then leave it to the camera.

Improved Real-time Eye AF

Keeping the targeted eye in focus so you can concentrate on composition

The high speed of the latest image-processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways. It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.

4K 60p movies with smooth, natural-looking capture

It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV’s brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.

7K oversampling for beautifully expressive, richly detailed images

When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K. Select the mode that best suits your purpose, and let the camera deliver.

Focus fine-tuning for true creative freedom

Fine-tuned focus features, also used in higher-end models like the α1 and the α7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customizable subject tracking sensitivity.

Instantly turn your α7 IV into a web camera

All it takes is a USB connection to turn the full-frame α7 IV into a high-performance webcam. There’s no need for complicated advance setup, just connect the camera to a computer or smartphone via USB, select “Live Stream (USB Streaming),” and you’re set.

Camera/Video Camera

Lens

General